Important Points to Remember Before Your Crowdfunding Project Launch
Across the globe, there are huge acceptance in Crowdfunding and that it is being used for various purposes. Without a doubt, it has become more competitive than ever before to gain page views and pledges as well on portal sites that feature different live projects at once. For businesses that are seeking for tips on how to optimize such campaign, being able to know some secrets and techniques that are certain to provide the best opportunity in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. As a matter of fact, what you’ve got to do here is to intelligently pick your networks that fit your content and marketing strategies and will help you find your supporters. Also, don’t forget to customize the promotion in order to make it suit on every platform.
Number 2. Come up with a great video – whether you believe it or not, video clips that are well-thought can give an insight to your visitors of what is it you want to achieve with your Crowdfunding project. Additionally, videos make it possible for your clients to see you or know what you’re offering in action than simply scanning and clicking through images.
Keep in mind that amateur looking vid isn’t enough in convincing anybody to have involvement. Basically, what could happen is the opposite as it might damage your Crowdfunding project. Having said that, it is worth of your time to invest hiring an expert who can help in making the video pitch for you.
Number 3. Produce a media page – some of the most popular and successful projects are those featured in press. It is almost impossible to achieve the same success if your press materials are hard to download and you are lacking of a solid plan. You have to know too that even if it’s just you doing everything, you must not be solely depending on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – it doesn’t matter whether you bring good news or not, keeping your backers in the know is part of your job. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. While doing so, you better consider some humor and personality too in working out your Crowdfunding campaign.
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